Reflecting its national reputation for effective community policing, the San Diego Police Department has chosen Loma Media to conduct an innovative, regionally focused recruiting campaign.
SDPD’s target audience is comprised of candidates who welcome challenge, display strong self-motivation, and share passion for proactively protecting and improving the diverse, dynamic San Diego community.
Leveraging San Diego’s reputation as one of the world’s most innovative cities, the campaign aligns pride (and unlimited opportunities) inherent in that perception.
Based on best practices employed for world-class clients, our approach is driven by emotionally compelling creative which engages tech-savvy job seekers through a hyper-targeted, digitally driven content mix.
The digital campaign will ramp up over the next 12-18 months to generate a surge of applications from qualified candidates.