AAA: “Sunday Drivers” Campaign

Nobody knows the road like AAA. And AAA membership isn’t just for good drivers—it’s for great drivers. Like these guys.

In the highly competitive auto insurance industry, memorable advertising is key to gaining—and retaining—long-term customers.  This broadcast and online campaign for AAA Mid-Atlantic starring the Michael Waltrip Racing team was a huge hit with the 4 million (and counting) AAA Mid-Atlantic members.