California Nations Indian Gaming Association (CNIGA): "Beyond the Casino"

It’s a “good news” message for all Californians. Tribal gaming delivers multi-billion dollar annual economic impact to communities across the state. We’re proud to help spread the word, through a “real and authentic” educational campaign that personalizes impressive numbers into emotionally resonant stories.

In this popular TV spot, two brothers running a small grocery bring home the importance of gaming “beyond the casino.”