San Diego Police Department: Bigger Picture

Building on its national reputation for effective community policing, the San Diego Police Department chose us to conduct an innovative, hyper-targeted recruiting campaign.

‘Behind the Badge’ focuses on the positive difference that diverse law enforcements professionals can make throughout their community.

Our campaign initiative provided SDPD with a substantial increase in top candidate hires. The department’s first academy class in 2021 was the most diverse in department history with 64 percent of recruits identifying as people of color. That is significantly higher than national law enforcement averages.