Iconic brands Callaway Golf and Lamborghini were looking to create a unique partnership to leverage their technology leadership to mutual advantage.

We created a series of product launch videos to introduce Forged Composite, a breakthrough material used in super cars and the most advanced golf equipment on the planet.

Debuting at the Paris Motor Show, and then incorporated into a variety of strategic event, broadcast and online tactics, this presentation played a key role in positioning a powerful strategic relationship.