CALIFORNIA NATIONS INDIAN GAMING ASSOCIATION (CNIGA)

“Beyond the Casino” – Video Examples

Working on behalf of 30+ Tribal Governments, our mission was to remind California voters and elected officials about the profoundly positive economic impact of Indian gaming. A Loma re-brand and new website preceded our statewide awareness campaign named “Beyond the Casino.”

Producing 25 ‘real life’ digital/social videos and TV spots that combined emotional resonance with compelling facts, our ‘digital first’ approach was supported by radio, traditional print tactics and an enhanced social media presence developed in alignment with the new brand.

This reel includes:

• ‘Campaign message 30’ (animated)
• Social media ‘Personal Story’
• (5) ‘First person’ 30s
• Website home page ‘CNIGA Overview’ video

We were able to create strong awareness within the surrounding communities of geographically diverse sovereign tribes while also seeing excellent results in major metropolitan areas. The campaign exposed nine of ten California voters to CNIGA messaging, leading to a subsequent public opinion survey that showed increased support for Indian gaming from likely voters.