DIRECTV: Sports This Week

Sports has always been integral to the success of DIRECTV. As the subscriber base grew, the company wanted to grow revenue by selling more upgraded programming packages.

We created and produced DIRECTV SPORTS This Week, a unique form of branded entertainment that combined network quality original content with a compelling upgrade marketing message. Shot in-studio and on-location across the country, produced in partnership with the NFL, NBA, NCAA, and Major League Baseball, the weekly series made DIRECTV synonymous with premium sports programming

Today, DIRECTV is the nation’s leading digital satellite entertainment provider. Over the award-winning show’s 7-year run, the DIRECTV sports subscription base more than tripled. DIRECTV SPORTS This Week remains the longest running series in the organization’s history.

Integrated tactics produced by the Loma team included HDTV in-store programming, targeted upgrade advertising campaigns, website management, print materials, and multi-media content & staging support for live events.