MOUNTAIN WEST: Branding Video
Following its most successful year ever, the Conference needed to position a change in member institutions as a decisive step towards an even brighter future.
Loma Media was tasked to re-brand the Mountain West at a critical time in its 13-year history. Following its research study that involved more than 8,000 participants, Loma Media designed and executed a strategic campaign that included a new logo, television programming and PSAs, expanded social media outreach, print tactics, and this video which introduced the new, more aggressive brand vision.
Today, the Mountain West’s “look” is immediately recognizable, and lauded by no less a source than ESPN as one of the best in collegiate sports.