MOUNTAIN WEST: Sportsmanship Campaign

Loma Media created the Mountain West’s new logo and look in 2011, followed by more than 30 TV & radio spots integrated with print executions and social media content for use by the Conference and member institutions.

The 2011-12 Sportsmanship campaign, produced in association with the NCAA, is designed for broadcast and in-venue use and targeted to an enthusiastic (if sometimes overly so) student body.