MOUNTAIN WEST CONFERENCE

“PORTRAITS OF EXCELLENCE”

Spanning the largest geographic range of any major Conference, the Mountain West includes 12 member institutions across 8 states from Colorado to Hawaii.

Building on a relationship that began with an acclaimed 2011 re-branding initiative, Loma produced a 2013-14 PSA campaign that focuses on the “faces” of the Conference—exemplary coaches and students-athletes who exemplify both the competitive spirit and unique diversity of the Mountain West.