San Diego Police Department: Drive
Building on its national reputation for effective community policing, the San Diego Police Department chose us to conduct an innovative, hyper-targeted recruiting campaign.
‘Drive’ focuses on the pro-active aspects of law enforcement, where dedicated professionals employ state-of-the-art tactics and technologies to protect their community.
Our campaign provided SDPD with a substantial increase in top candidate hires and resulted in the department’s largest Academy graduating class in a quarter century. Bottomline: we’re determined to help make “America’s Safest Big City” stay that way.