San Diego Police Department: Neighborhood Policing

Building on its national reputation for effective community policing, the San Diego Police Department chose us to conduct an innovative, hyper-targeted recruiting campaign.

In this spot, a San Diego Police Officer describes why she joined the Department, and how she hopes to make a difference for those in need.

Our campaign initiative provided SDPD with a substantial increase in top candidate hires. The department’s first academy class in 2021 was the most diverse in department history with 64 percent of recruits identifying as people of color. That is significantly higher than national law enforcement averages.