SYCUAN: BUCKIN' FOR BIG BUCKS
An oversize slot machine with an oversize payout requires an “over the top” creative concept.
So, set the idea meter to “11.”
Sycuan Casino’s “Slots of Cash” promotion was a hit, in no small part because of an attention-grabbing TV & radio campaign that asked (and answered) the critical question:
“What would YOU do for a million dollars?” Yee-haw!