SYCUAN: Casino Re-imagined

Upon completion of a sweeping $27 million renovation, Sycuan Casino envisioned a dramatic broadcast campaign to showcase “a new standard” for southern California casinos. We developed a unique concept driven by an original score (recorded live in classic big band-style) to evoke a fondly remembered era of sophisticated entertainment.

A cast of 75 was featured in the four day production, which interspersed sweeping panoramas of the sparkling new casino with more intimate scenarios to provide an exciting overview of a fresh, state-of-the-art entertainment experience… “Casino Re-imagined.” The result? An inviting combination of Vegas elegance and local friendliness…with immediate market impact that saw dramatic attendance increase.