SYCUAN CASINO – REAL FRIENDLY, REAL CLOSE

Every casino commercial features the same pretty people winning lots of money. (Or so it seems).

How to cut through the clutter?

Sycuan takes great pride in their customer service, so we created a broadcast campaign that took a different approach—a “story” connection between key customer demos and the actual employees they interact with.

The 4-spot campaign has been a big hit, with California’s 5^th largest casino solidifying its market leadership position.