TAGG : National TV Campaign
When QUALCOMM wanted to increase awareness and build market share for the world’s only GPS-based pet location system, they called on us.
We created a national broadcast campaign to engender smiles, and (not coincidentally) generate sales. Augmented by “extended” online video versions, the campaign introduced four cute canine characters whose unique personas appeared in TV ads, the Tagg Facebook page and official website.
A 2012 CES Design & Innovative Product Award nominee, Tagg is now in stores (and on pets) pretty much everywhere.
Keep your dog off the pole!