TAGG: Restless Heart TV30

When QUALCOMM wanted to increase awareness and build market share for the world’s only GPS-based pet location system, they called on us.

We created a national broadcast campaign to engender smiles, and (not coincidentally) generate sales. Augmented by an “extended” online presence, the campaign introduced four cute canine characters whose unique personas appeared in TV, print and across social media. ‘Restless Heart’ features one of them. 

Honored with a CES Design & Innovative Product Award, Tagg was soon in stores (and on pets) pretty much everywhere. Keep your dog off the pole!