In association with the Israeli Antiquities Authority (IAA), the San Diego Natural History Museum showcased the largest collection of the Dead Sea Scrolls ever exhibited outside Israel.

The centerpiece of the marketing campaign was Loma’s award-winning video, which created local relevance by highlighting San Diego’s ties to the Holy Land.

The video served as core content for speaker presentations and was also distributed to key community groups, church groups, and media outlets. 2,000 copies were made available for public dissemination, while modified versions were created for online and social media opportunities.

Lauded by the IAA as “the finest exhibition of the Dead Sea Scrolls ever displayed outside Israel,” the exhibition welcomed more than 400,000 visitors—a Museum record, and the largest North American audience to ever see the Dead Sea Scrolls.