CITY OF SAN DIEGO: THINK BLUE

Working aggressively to protect beaches and bays from dangerous Storm Water pollution, The City of San Diego called on us to produce a broadcast campaign that would increase community awareness and change destructive behavior.

Visually-driven to connect with a diverse, multi-lingual audience, the Emmy Award winning THINK BLUE campaign became an unqualified success, resulting in a 70% reduction in beaches & bay closures and postings over a 3-year period.

The United States Environmental Protection Agency (EPA) subsequently adopted San Diego’s storm water pollution prevention as their national model.