WTCA: Believe in the Brand

Located across 90 countries, the World Trade Centers Association stimulates trade and investment opportunities for commercial property developers, economic development agencies, trade organizations and global businesses. There is a significant emphasis on international Port-related memberships, opportunities and engagement.

Loma was engaged to position the organization to potential members, prospective partners and global media through a strategic ‘brand refresh’ campaign featuring insights and experiences from WTCA leaders and members across five continents.

Central themes were incorporated into a Loma-produced video series targeted to key market segments, augmented by aligned online content with digital outreach. A Mandarin version was also produced for burgeoning Pacific Rim opportunities.

New membership and services engagement increased significantly in the aftermath of the initiative. The WTCA continues to grow as a vibrant ecosystem of world trade–a highly connected, mutually supporting global network.