YES ON B: Landmark Pension Reform

At a time when many states and municipalities are struggling with rising pension costs, the passage of Proposition B in San Diego will save taxpayers billions.

More than two-thirds of voters supported the landmark 2012 ballot measure, which the New York Times said “could have immediate ramifications for struggling state and local governments.”

The highly effective broadcast campaign, supported by an online video component, presented a clear, consistent message in support of pension reform.