“Play Beautiful” is the slogan for EA SPORTS FIFA 16, the latest edition of the world’s most popular sports video game. This year, women are “in the game” for the first time, as national teams from 12 countries are represented.
To support the game’s global launch, Loma produced this video featuring U.S. star Alex Morgan playing “one on one” against NBA legend Kobe Bryant. It went viral within hours of posting, achieving more than one million views in the first weekend. EA SPORTS has credited it with greatly increasing engagement during the ‘re-heat’ of the worldwide campaign.