Pomp and (new) Circumstances

Graduation Day may be different during the Pandemic, but we’ve proven it will continue to be just as special. When California’s largest non-profit university pivoted to a virtual event, it asked us to envision and then execute a compelling, customized ‘Commencement Experience’ that would be both inspiring and memorable.

Our solution for National University seamlessly integrated a virtually streamed ceremony and branded event landing page that featured video content and an interactive component to engage 5,700 graduates, family, friends and faculty.


The uniquely designed (and fully responsive) online event page featured animated components and dynamic attractions. Viewers could watch the event, simultaneously share posts via social media and access branded ‘digital swag’ in real-time. As an added bonus, individualized “Graduation cards” were available through a search function. These highlighted each graduate with accompanying image, Degree and a personal quotation.


The result? Impressive and enthusiastic participation during–and after–the Graduation Ceremony, as site visits remain strong on the dedicated landing page even after the Event.

Our client said it best: “The Virtual Commencement was great!  Thanks for helping us get an A!”

It always feels nice to ace the test.