Step Right Up and Win a Trophy

It’s not your parents’ County Fair… or maybe it is!

Loma’s work for the San Diego County Fair’s 2024 ‘Let’s Go Retro!’ advertising campaign has been honored with 6 Awards of Excellence from the Western Fairs Association (WFA).

Honors include best television ad series, best radio ad series, and best single radio ads in English and foreign language.

The bilingual campaign took viewers down Memory Lane and up the midway for a ‘decade by decade’ recreation of one of southern California’s most anticipated annual traditions.

From low res to hi def, we had a blast recalling a cherished, multi-generational experience that continues to get bigger and better every year!